BBC's Creative Future Initiative; Use All The Buzzwords Ever Invented

"Creative Future has been an extensive cross-media, audience-focussed project involving hundreds of people across the BBC and key external partners."

"The plans build on opportunities created by new and emerging digital technologies and confront the challenges of seismic shifts in public expectations, lifestyle and behaviours and on building new relationships with audiences and individual households."

"In time, we envisage the Creative Desktop to be a fully converged, flexible environment for our production teams to produce content for an on-demand world," continued Varney.....probably forever.

You get the picture well here are the BBC Bullshit Press releases...

BBC1 ... BBC2 .... BBC3

If you want a brilliant analysis of this Birtian gooblydook go here where I stole my title from.

or Media Guardian (subscribe first) (Pic by Edvard Munch stolen from a Norwegian Museum)